Our community programs are the bedrock of the company – built on creativity and collaboration, designed to help change lives through sport, every day.
‘Shoutout to the guy who yelled “guys it’s Friday night, get a life” as we were running down Brick Lane’
152 Brick Lane is home to the adidas women’s studio. The multi-levelled space offers a unique female only fitness haven for like minded individuals, coming together to enjoy a rolling schedule of complementary exercise classes, creative workshops and exclusive panel talks.
Having switched to a digital-only experience during lockdown, the studio has returned with a renewed program and activation model for 2021 and beyond.
“It’s important to keep these spaces alive, where women don’t feel judged”
Soul Sisters, Community Instructors
Our partnership with Foot Locker Europe and adidas Originals brings creative control to neighbourhood communities in London, Berlin, Paris and Milan.
From re-wilding community waste-lands to energising and enabling BMX crews, this year-long campaign is designed to create new paths of progression for aspiring creators.
The program captures 6 individual product initiatives, each brought to life through custom, street-level solutions. Our activations are conceived and crafted in London, activated in hand-picked locations across Europe.
“No one cares where you’re from when you ride. No one cares about the colour of your skin, they just care about riding. The minute the wheel is in the air, it’s a total mind block of anything going on in your life”
Mac Ferrari, Bikestormz Founder