Make AR LDN the most disruptive, desirable club in town.
We collaborate with real club members and wait for optimum conditions to produce authentic, ultra-sharable material.
‘Shoutout to the guy who yelled “guys it’s Friday night, get a life” as we were running down Brick Lane’
‘Have fun. Set no limits’.
Shot entirely in black and white, True Grit lays bare the trial and torment required to break through and master the most unforgiving of sports.
“Uncompromising and captivating, a powerful and sad story bravely and sentimentally told”
Forget everything you know about running. Our short film for adidas Global Running reveals the story of Florence Ilott, a pioneer of the 1930’s who defied social norms and a century later, has inspired a wave of fearless female runners.
“I don’t really have the words to describe how much I love this film – super inspiring”
“I don’t typically post or comment, however this warrants distinction! It’s hands down the most amazing 15 minutes you can spend today”
Directed by Sophia Ray, Florence’s brilliant story tell us all to give it a go – ‘you never know what might happen when you give yourself a chance’.
Complement the launch of the adidas x Arsenal partnership with a raw, authentic street shoot across all 3 kit and apparel lines.
A cast of alternative Londoners modelled the kit across a series of distinct, handpicked locations. The scenes were shot on 35m film to give a contemporary kit a timeless feel.