Over 150,000 people took to the legendary Rampage sound system at Notting Hill carnival, the ideal place to activate OZWEEGO – a 90’s cult silhouette. Wiley, Kranium and grime veteran D Double E each delivered emphatic performances, helping us build a credible fusion between adidas and our most discerning streetwear customers.
Shot entirely in black and white, True Grit lays bare the trial and torment required to break through and master the most unforgiving of sports.
“Uncompromising and captivating, a powerful and sad story bravely and sentimentally told”
To boost awareness of its loyalty programme in 2019, H&M launched a music partnership to support independent music artists and rising talent – selecting TMC to produce all associated content.
This contemporary, purposeful collaboration is formed between H&M, record label Awal and the live event ticketing platform, Dice.
English singer-songwriter Gabriella Aplin kicked off the partnership – Gabi has also co-designed a limited-edition collection for H&M.
Football storytelling needn’t be confined by football itself. From a floating chessboard in a bleached red sky to a (naked) statue of David Seaman, a one-shot fly-through script, drifts through a marble dreamland, brought to life with fine-art illustration and cutting-edge 3D.
A genuine one-off kit drop, which thanks to a masterpiece of Kieran Tierney even had Tesco tweeting the Tate. A film which caught an industry off-guard to spark millions of views with zero media spend.
‘This is droolworthy…’
‘Fuck this is annoyingly good…’
‘A truly game-changing piece of marketing’
Football Shirt Collective