Content
Objective:
Make AR LDN the most disruptive, desirable club in town.
Bunmi Bodija looks out over London.
Game Face Jake.
Solution:
We collaborate with real club members and wait for optimum conditions to produce authentic, ultra-sharable material.
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Pastells.
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‘Shoutout to the guy who yelled “guys it’s Friday night, get a life” as we were running down Brick Lane’
5am in Richmond Park.
Ayo Dada in the zone.
‘Have fun. Set no limits’.
The Warsaw roar.
Tai Woffinden on the drift.
Shot entirely in black and white, True Grit lays bare the trial and torment required to break through and master the most unforgiving of sports.
“Uncompromising and captivating, a powerful and sad story bravely and sentimentally told”
Forget everything you know about running. Our short film for adidas Global Running reveals the story of Florence Ilott, a pioneer of the 1930’s who defied social norms and a century later, has inspired a wave of fearless female runners.
Efe.
Jess.
“I don’t really have the words to describe how much I love this film – super inspiring”
Big Ben. 1934.
Florence full pelt.
“I don’t typically post or comment, however this warrants distinction! It’s hands down the most amazing 15 minutes you can spend today”
Directed by Sophia Ray, Florence’s brilliant story tell us all to give it a go – ‘you never know what might happen when you give yourself a chance’.
Objective:
Complement the launch of the adidas x Arsenal partnership with a raw, authentic street shoot across all 3 kit and apparel lines.
This is home.
Meet Yas.
Solution:
A cast of alternative Londoners modelled the kit across a series of distinct, handpicked locations. The scenes were shot on 35m film to give a contemporary kit a timeless feel.
Kit 3
‘Loving this!’
To boost awareness of its loyalty programme in 2019, H&M launched a music partnership to support independent music artists and rising talent – selecting TMC to produce all associated content.
Millie Turner
Fire Starter.
This contemporary, purposeful collaboration is formed between H&M, record label Awal and the live event ticketing platform, Dice.
This is Ider.
Lily & Megan.
“Gonna be lit”
Gabrielle Aplin.
English singer-songwriter Gabriella Aplin kicked off the partnership – Gabi has also co-designed a limited-edition collection for H&M.
“You guys are killing it on the style frontier”