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adidas Runners LDN BT Sport | True Grit UltraBOOST 19 adidas x Arsenal kit launch H&M Music
adidas Runners LDN

Objective:

Make AR LDN the most disruptive, desirable club in town.

Bunmi Bodija looks out over London.

Game Face Jake.

Solution:

We collaborate with real club members and wait for optimum conditions to produce authentic, ultra-sharable material.

  • Pastells.

‘Shoutout to the guy who yelled “guys it’s Friday night, get a life” as we were running down Brick Lane’

@samsingh

5am in Richmond Park.

Ayo Dada in the zone.

‘Have fun. Set no limits’.

@netheneelm.b

BT Sport | True Grit
Our TV debut. A raw, emotive Speedway documentary directed by Daryl Goodrich for BT Films.

The Warsaw roar.

Tai Woffinden on the drift.

Shot entirely in black and white, True Grit lays bare the trial and torment required to break through and master the most unforgiving of sports.

“Uncompromising and captivating, a powerful and sad story bravely and sentimentally told”

@Telegraph 

Forget everything you know about running. Our short film for adidas Global Running reveals the story of Florence Ilott, a pioneer of the 1930’s who defied social norms and a century later, has inspired a wave of fearless female runners.

 

Efe.

Jess.

“I don’t really have the words to describe how much I love this film – super inspiring”

@sum.singh.mattu

Big Ben. 1934.

Florence full pelt.

“I don’t typically post or comment, however this warrants distinction! It’s hands down the most amazing 15 minutes you can spend today”

@josephtristram

Directed by Sophia Ray, Florence’s brilliant story tell us all to give it a go – ‘you never know what might happen when you give yourself a chance’.

Objective:

Complement the launch of the adidas x Arsenal partnership with a raw, authentic street shoot across all 3 kit and apparel lines.

This is home.

Meet Yas.

Solution:

A cast of alternative Londoners modelled the kit across a series of distinct, handpicked locations. The scenes were shot on 35m film to give a contemporary kit a timeless feel.

Kit 3

‘Loving this!’

@ks22x

H&M Music

To boost awareness of its loyalty programme in 2019, H&M launched a music partnership to support independent music artists and rising talent – selecting TMC to produce all associated content.

Millie Turner

Fire Starter.

This contemporary, purposeful collaboration is formed between H&M, record label Awal and the live event ticketing platform, Dice.

This is Ider.

Lily & Megan.

“Gonna be lit”

@spiro_costra

Gabrielle Aplin.

English singer-songwriter Gabriella Aplin kicked off the partnership – Gabi has also co-designed a limited-edition collection for H&M.

“You guys are killing it on the style frontier”

@hermetico33

Experience

Design

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