The return of icon. 20 years after it’s original release, the unmistakable ‘bruised-banana’ Arsenal shirt made an emphatic return.
Our launch concept was spearheaded by Bakar and his mesmeric hit ‘Hell n Back’. The film was shot entirely on green screen in a mad 45 minutes at Arsenal’s training ground, before being post-produced into a wild 3D world and cut into a blend of social, PR and retail tools.
To showcase the cutting-edge manufacturing techniques in adidas 4D midsoles, we created a range of liquid simulated films and key-visuals.
The tools were designed to represent the limitless possibility in liquid printing, positioning 4D as a standalone technology in the running shoe market.
To introduce the new adidas LDN flagship store on Oxford St, we built a 3D interpretation of London.
The cityscape featured various custom objects and subplots to dramatise the journey through London, and position the store as a must-visit destination.