Convert a fitness studio into a Speedfactory.
We transformed all surfaces, graphics and messaging with a space-age lens.
‘This is the future of how we create’
Create a striking visual identity and toolkit for the adidas Football Creator BASE.
An energetic, disruptive design language which twisted and warped across a 360 campaign landscape.
‘adidas Football shut down Shoreditch!’
Blow out phase 2 of Futurecraft 4D – this time releasing the shackles, getting the shoes in hand and on feet whilst pushing the boundaries of a unique design language.
We partnered with BLOK Shoreditch to create the factory of the future, then offered guests a razor-sharp, data-driven fitness experience in the room next door.
All guests had their performance data tracked using cutting-edge Nexus technology, taking home a unique 4D representation of their stats.
‘Started my day training champions, it’s gonna be a good one!’
To mark the launch of 2 new prototype innovations from Stella McCartney, we designed and installed a bespoke concept space in West London.
The studio was modelled in Cinema4D then rendered in Redshift. All components were sustainably made to emulate the key product lines.
“If we can rethink how we are leveraging technology, we can actually take a business model like fast fashion and use it as a catalyst for positive environmental and human effect”