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adidas x Arsenal - Bruised Banana Relaunch Futurecraft 4D - Digital toolkit adidas LDN Flagship Launch Sports Energy - Artist Pack Toolkits
adidas x Arsenal – Bruised Banana Relaunch

The return of an icon. 20 years after it’s original release, the unmistakable ‘bruised-banana’ Arsenal shirt made an emphatic return.

Bakarrrr

Our launch concept was spearheaded by Bakar and his mesmeric hit ‘Hell n Back’. The film was shot entirely on green screen in a mad 45 minutes at Arsenal’s training ground, before being post-produced into a wild 3D world and cut into a blend of social, PR and retail tools.

Leah and Big Dave.

Hector B.

‘Here’s my wallet Arsenal. Just take it…’

@Grov_esy

Futurecraft 4D – Digital toolkit

To showcase the cutting-edge manufacturing techniques in adidas 4D midsoles, we created a range of liquid simulated films and key product visuals.

Retail Key Viz.

The tools were designed to represent the limitless possibility in liquid printing, positioning 4D as a standalone technology in the running shoe market.

adidas LDN Flagship Launch

To introduce the new adidas LDN flagship store on Oxford St, we built a 3D interpretation of London.

The cityscape featured various custom objects and subplots to dramatise the journey through London, and position the store as a must-visit destination.

Sports Energy – Artist Pack Toolkits
A bespoke collaboration with 3 break-out female artists from London, Shanghai and New York – collectively reimagining sports performance collections through wild and eclectic art direction.

Nini Sum Collection

3 rich global toolkits were produced within COVID-secure environments – featuring custom set builds, original 3D simulations and striking, ultra-athletic choreography.

All air

Jordan Moss Collection

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