Design
Objective:
Convert a fitness studio into a Speedfactory.
Our early vision. Slick and minimalist.
The real deal.
Solution:
We transformed all surfaces, graphics and messaging with a space-age lens.
Programmable LED strips.
‘This is the future of how we create’
Every element came from space.
Even our cocktails got the NASA treatment.
Objective:
Create a striking visual identity and toolkit for the adidas Football Creator BASE.
Big Mike.
Threads + skins.
Solution:
An energetic, disruptive design language which twisted and warped across a 360 campaign landscape.
Unmistakable.
Winner takes all.
‘adidas Football shut down Shoreditch!’
Objective:
Blow out phase 2 of Futurecraft 4D – this time releasing the shackles, getting the shoes in hand and on feet whilst pushing the boundaries of a unique design language.
Solution:
We partnered with BLOK Shoreditch to create the factory of the future, then offered guests a razor-sharp, data-driven fitness experience in the room next door.
Full to the brim.
Liquid resin.
All guests had their performance data tracked using cutting-edge Nexus technology, taking home a unique 4D representation of their stats.
Full pelt.
Shout out to Mr Anthony Yarde.
‘Started my day training champions, it’s gonna be a good one!’
Concept & reality.