Design
Objective:
Convert a fitness studio into a Speedfactory.
Our early vision. Slick and minimalist.
The real deal.
Solution:
We transformed all surfaces, graphics and messaging with a space-age lens.
Programmable LED strips.
‘This is the future of how we create’
Every element came from space.
Even our cocktails got the NASA treatment.
Objective:
Create a striking visual identity and toolkit for the adidas Football Creator BASE.
Big Mike.
Threads + skins.
Solution:
An energetic, disruptive design language which twisted and warped across a 360 campaign landscape.
Unmistakable.
Winner takes all.
‘adidas Football shut down Shoreditch!’
Objective:
Blow out phase 2 of Futurecraft 4D – this time releasing the shackles, getting the shoes in hand and on feet whilst pushing the boundaries of a unique design language.
Solution:
We partnered with BLOK Shoreditch to create the factory of the future, then offered guests a razor-sharp, data-driven fitness experience in the room next door.
Full to the brim.
Liquid resin.
All guests had their performance data tracked using cutting-edge Nexus technology, taking home a unique 4D representation of their stats.
Full pelt.
Shout out to Mr Anthony Yarde.
‘Started my day training champions, it’s gonna be a good one!’
Concept & reality.
To mark the launch of 2 new prototype innovations from Stella McCartney, we designed and installed a bespoke concept space in West London.
Jumbo Petris.
Enzyme droplets.
The studio was modelled in Cinema4D then rendered in Redshift. All components were sustainably made to emulate the key product lines.
100 percent recyclable hoody.
Stella McCartney.
“If we can rethink how we are leveraging technology, we can actually take a business model like fast fashion and use it as a catalyst for positive environmental and human effect”