Launch Adidas Football ‘FIRST NEVER FOLLOWS’ proposition and enhance position as category leader.
We converted the BBC TV Centre rooftop into a custom broadcast studio and invited the F2 freestylers to co-create a world-first football experience.
‘The F2 and adidas brought the storm to the London skyline’
Make AM4 LDN unmissable in London, proving the power of co-creation.
An immersive, cutting-edge experience housed within the Truman Brewery carpark and fused with the adidas Womens fitness studio on Brick Lane.
‘Starting my process to become the ultimate running cyborg’
‘This is the future face of London’
Redefine urban road running.
A series of 4 closed-road, mass participation races – all integrated through 1 holistic strategy and fuelled by adidas Runners LDN.
‘BUZZIN! Shout out to everyone who smashed the 10K Shoreditch Run today’
‘What a day! 🙂 when’s the next one?!!’
Create a summer bash for the chief disruptor in music.
An eclectic, borderline bonkers underground universe – featuring physical worlds from music’s most significant, electrifying eras.
Launch Nite Jogger, the new adidas Originals silhouette, on a pan-Europe scale – accommodating media, influencer and consumer guests.
We created a world synonymous with night – a 24/7 gas station which gave way to a vast, immersive set build beyond.
An expansive garage unit hosted a series of custom experiential concepts, including a dark room, cyber cafe and spray shop.
“Damn Ima have to store my shoes in my fridge now”
“How sick is this?!?!”
“… the Three Stripes came through with a stunning event. A Nite to remember”