Experience
Objective:
Launch Nite Jogger, the new adidas Originals silhouette, on a pan-Europe scale – accommodating media, influencer and consumer guests.
Solution:
Our most ambitious and complex activation to date. In just 15 working days from receiving the brief, we designed, concepted and built a full sized petrol station with convenience store, mechanics garage with custom spray-shop, photography darkroom and a pop – up Morley’s chicken shop.
“… the Three Stripes came through with a stunning event. A Nite to remember”
To launch three incredible new collections and prototypes, we transformed a photography studio in West London into a multi-levelled space designed to enhance intricate product storytelling for guests.
We created displays designed to showcase sustainable collections from the today (PARLEY), tomorrow (EVRNU) and future (BOLT) fabric innovations.
Bespoke blocks of compressed upcycled cotton garments were cast together in a mould and set in white plaster to form the EVRNU showpiece.
An underground convention for 600 loyal sneakerheads in Central London. Back to back DJ sets, product customisation and an ultra rare display from the personal archive of industry legend Gary Aspden.
Everybody took part in an interactive raffle mechanism that combined hundreds of unique VHS tapes and one ultimate prize; a round trip to ComplexCon, Long Beach 2020.
For the launch of the alphaEDGE 4D, we designed an intimate workout session for some of adidas’ best known ambassadors and influencers hosted by London fitness space BLOK.
All guests had their performance data tracked using cutting-edge Nexus technology, taking home a unique 4D representation of their stats.
We took guests on a visual journey to enhance the storytelling of the 4D product and embody the Born From Liquid product messaging.
Jon Wexler (Global VP of Influencer Marketing at adidas) and Benji B (DJ/collaborator) joined us for an intimate discussion on the culture of sportswear and the future of fashion. The top floor of the END Soho store was transformed into Wex’s ice cream parlour, with enough room for 30 guests as the one-to-one debate was live streamed across END’s social channels.