The Everyone Is Royal pack was released to celebrate the opening of the adidas London flagship store. The AR trainer was exclusive to London with only 444 pairs released, the same number of jewels in the Queen’s Imperial State crown.
We commissioned artist Reuben Dangoor to paint a portrait of the AR trainer, which would then live as part of the royal banquet set design for the still life shoot and in-store product display.
The Hi Res Aqua pack consisted of 5 styles, each redesigned with their iconic technology at the forefront. We designed and built a set focusing on the TORSION, BOOST and ADIPRENE elements within each shoe.
To commemorate the 50th anniversary of the Lunar landing, adidas released the Ozweego lunar pack linked to 6 key global cities. The sneakers focused on materials and colours inspired by those found on astronauts suits in 1969.
We created 6 individual sets, each drawing inspiration from a fictional global space headquarters.
To continue physical connections and stimulus during 2020 lockdowns, we produced a series of bespoke product packs to be distributed to selected partners globally.
To mark the ZX Meissen release, we created a limited batch of 3D printed collectable models, each featuring hand crafted porcelaine hardware. The seeding packs also featured a bespoke Sothebys paddle, which granted access to the adidas x Meissen product auction in New York.