What we do:

ContentRetailStrategyExperienceProductCommunityDesign

Who we are:

AboutGalleryProdigy

Product

Everyone Is Royal Hi Res Aqua Lunar Ozweego A to ZX Global Seeding Packs
Everyone Is Royal

The Everyone Is Royal pack was released to celebrate the opening of the adidas London flagship store. The AR trainer was exclusive to London with only 444 pairs released, the same number of jewels in the Queen’s Imperial State crown.

We commissioned artist Reuben Dangoor to paint a portrait of the AR trainer, which would then live as part of the royal banquet set design for the still life shoot and in-store product display.

Hi Res Aqua

The Hi Res Aqua pack consisted of 5 styles, each redesigned with their iconic technology at the forefront. We designed and built a set focusing on the TORSION, BOOST and ADIPRENE elements within each shoe.

Lunar Ozweego

To commemorate the 50th anniversary of the Lunar landing, adidas released the Ozweego lunar pack linked to 6 key global cities. The sneakers focused on materials and colours inspired by those found on astronauts suits in 1969.

 

We created 6 individual sets, each drawing inspiration from a fictional global space headquarters.

A to ZX Global Seeding Packs

To continue physical connections and stimulus during 2020 lockdowns, we produced a series of bespoke product packs to be distributed to selected partners globally.

LEGO pack

Brick by brick

20 over-sized, 1:1600 scale LEGO bricks were made to encase the LEGO ZX 8000. Inside, a base made from 753 individual bricks held the products in place. Jonah Hill, Steve Lacy and Sean Wotherspoon were among the select few to receive their own custom made figurine.

The Meissen Pack

This is not a shoe

To mark the ZX Meissen release, we created a limited batch of 3D printed collectable models, each featuring hand crafted porcelaine hardware. The seeding packs also featured a bespoke Sothebys paddle, which granted access to the adidas x Meissen product auction in New York.

Experience

Community

Thanks, we'll be in touch
info@themidnightclub.com

Zetland House,
5-25 Scrutton Street,
Shoreditch, EC2A 4HJ


Check out our new e-store

Privacy Policy