Continuing the partnership with adidas and Ajax, Diamonds For the Future celebrated the club’s notorious youth academy to launch the 22/23 third jersey. The photography and film is inspired by the jersey’s unique diamond pattern, referencing the footballers past and present who have developed their craft at the academy. Club legend, Jari Litmanen, starred as the jewellery store owner, with a teenage fan wandering through to the back of the store eventually discovering an abstract representation of the academy itself - where diamonds are made.