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Made Originals: Berlin Activation

Adidas

Our first major international event - a subverted 'hype-village' built in the bowels of an abandoned warehouse in Berlin. The experience presented 'the world as our audience hope it to be' - featuring bespoke pharmacy, salon, plunge-pool and vintage flea market. The 12 hour event was crowned with a live performance from man of the moment Lil Yachty.