Embarking on our journey with new partner Tommy Hilfiger, we proudly present the inception of our partnership through ‘Tommy Remastered’—a carefully curated capsule collection. Tommy delved into its design archives, rejuvenating standout pieces from the ’90s. These iconic items, once adorned by hip-hop’s rising stars, now stand as symbols seamlessly connecting past and future culture. Our campaign harmoniously blends classic hip-hop photography, a culture-centric collaboration with Avirex, and a compelling digital narrative highlighting the iconic Tommy Puffa and Rugby.