In Spring 2021, amidst a continued period of lockdown, we were tasked with generating global attention on the new collaboration between LEGO and adidas. The two icons had created a limited edition range of ZX8000 sneakers, featuring custom LEGO components, for an exclusive release.

We built a miniature workshop and construction site in which the sneakers were to be made by classic LEGO characters. From this hand-modelled set, we produced a unique, stop-motion animation to present the workers building the product line brick by brick. The film became the most-viewed adidas asset of 2021, while the shoes sold-out inside 2 hours.