Retail
Home of Classics is a timeless collection of all white sneakers, celebrating the two states of wear; boxfresh and worn in. For the launch at END Soho, we displayed all eight pairs, each on their own custom made Greek column. This was our take on a classic still life display, but contemporised using liquid resin to embody the spirit of the Home of Classics collection.
We distorted classic Greek columns by dipping in liquid resin.
Customers received a scaled down candle replica of the window as a gift with purchase.
As part of the adidas Originals Consortium range, London institution Footpatrol designed and released a limited edition ZX Torsion inspired by Notting Hill Carnival. Our concept brought West London over to Soho and transformed the famous gasmask logo into a lifesize Carnival figurine.
Local Soho graffiti artists and customers were invited to tag the wall, designed to replicate the boarded up shops and houses in Notting Hill during the carnival.
Product was displayed within repurposed Caribbean steel drums with metallic and flocked textures.
Continuing the concept that was developed by our studio team for the Global Nite Jogger launch, we built our own scaled down Nite Jogger lorry in the adidas Stratford store.
The vehicle doubled as a photobooth, encouraging flash photography; revealing the 3M panels on the shoe, and hidden artwork printed using reflective inks.
The rear of the lorry showcased five exclusive pairs of Nite Jogger available over five days. Each available to purchase once the sun had gone down, driving local hype and drawing customers back to the store.
For the highly anticipated relaunch of the Ozweego from ‘96, we used a combination of CNC routering and hand sculpting to create an oversized 5:1 replica model of the adiPRENE sole unit under compression, as part of a takeover for the London Originals stores.
ZX Archival
Window display featuring a wall of CD mixtapes made by local creators, each with pull out posters and stickers – free with each purchase.
Introducing adidas 4D into the market for the first time, we designed an engaging window display that heroed a macro vision of the 4D printed midsole. We programmed a KUKA robot armed with a 5mm bullet cam to track the sole unit, pushing a live feed to the screen wall behind.