Shake up the status quo for London’s young female athletes.
Activation of an inclusive, contemporary studio space; built ground-up from LDN culture, leading the change for female fitness and lifestyle trend.
Class in progress.
Olivia Ross-Hurst in the moment.
‘Do not disturb – I’m having the time of my life!!’
Position AlphaEdge 4D as the ‘Future of Sportswear’ via the adidas Originals store on Hanbury Street, Shoreditch.
A 360 retail takeover using cutting-edge design and manufacturing processes, capped with a fully functioning robotics display and ground-breaking launch event.
Find a cube to access launch-night, then have the chance to own 4D first.
‘Welcome to the lab…’
Inspire Londoners to upgrade to the greatest running tech on earth.
Our most insightful, integrated campaign ever – attacking London with a huge blend of product experiences across 3 relentless weeks of street-level marketing.
‘Do you believe me when I say this is only the beginning?’
‘Rocket Science you can wear!’
Drive desire for the new Manchester United [pink] away kit – slicing through the pre-season blah.
Release Jesse Lingard’s phone number via a custom designed Instagram story and tactical merch, heralding the England midfielder as the kit launch ticket master.
“TMC aren’t trying to disrupt the system, they’re burning it to the ground”