Position AlphaEdge 4D as the ‘Future of Sportswear’ via the adidas Originals store on Hanbury Street, Shoreditch.
A 360 retail takeover using cutting-edge design and manufacturing processes, capped with a fully functioning robotics display and ground-breaking launch event.
Find a cube to access launch-night, then have the chance to own 4D first.
‘Welcome to the lab…’
Inspire Londoners to upgrade to the greatest running tech on earth.
Our most insightful, integrated campaign ever – attacking London with a huge blend of product experiences across 3 relentless weeks of street-level marketing.
‘Do you believe me when I say this is only the beginning?’
‘Rocket Science you can wear!’
Drive desire for the new Manchester United [pink] away kit – slicing through the pre-season blah.
Release Jesse Lingard’s phone number via a custom designed Instagram story and tactical merch, heralding the England midfielder as the kit launch ticket master.
“TMC aren’t trying to disrupt the system, they’re burning it to the ground”
Launch adidas UltraBOOST19 and introduce the brand’s all new ‘recode running’ proposition.
A series of high-tech yet stripped-back experiences designed to reset and reimagine the way Londoners interpret and engage with running.
“This is the best running experience I’ve ever had!”
The campaign culminated in London’s first ‘recoded race’ – a 1 mile closed loop course circumnavigating St Paul’s Cathedral.