Strategy
Objective:
Position AlphaEdge 4D as the ‘Future of Sportswear’ via the adidas Originals store on Hanbury Street, Shoreditch.
Solution:
A 360 retail takeover using cutting-edge design and manufacturing processes, capped with a fully functioning robotics display and ground-breaking launch event.
Our robocop on duty.
Liquid rising.
Find a cube to access launch-night, then have the chance to own 4D first.
Cube city.
1 of 1's.
‘Welcome to the lab…’
@abbybeck1983
Objective:
Inspire Londoners to upgrade to the greatest running tech on earth.
A campaign built from the heart and soul of London's hottest runners.
Run Captain Ayo.
Laviai Nielsen gets to grips.
SolarBOOST on trial with adidas Runners LDN.
Solution:
Our most insightful, integrated campaign ever – attacking London with a huge blend of product experiences across 3 relentless weeks of street-level marketing.
Amy Connor fans the flames at our roaming product truck.
Lucky boy.
‘Do you believe me when I say this is only the beginning?’
GB athletes Rech Miller and Jazmin Sawyers give SolarBOOST a serious speed test.
‘Rocket Science you can wear!’
Objective:
Drive desire for the new Manchester United [pink] away kit – slicing through the pre-season blah.
Wired to culture.
Solution:
Release Jesse Lingard’s phone number via a custom designed Instagram story and tactical merch, heralding the England midfielder as the kit launch ticket master.
Tee game.
“TMC aren’t trying to disrupt the system, they’re burning it to the ground”
Objective:
Launch adidas UltraBOOST19 and introduce the brand’s all new ‘recode running’ proposition.
The bleep test.
Track Recoded.
Solution:
A series of high-tech yet stripped-back experiences designed to reset and reimagine the way Londoners interpret and engage with running.
First to the flag
The beacon.
“This is the best running experience I’ve ever had!”
Wavy.
Shoe trial.
The campaign culminated in London’s first ‘recoded race’ – a 1 mile closed loop course circumnavigating St Paul’s Cathedral.